M8buy is a social widget for e-commerce stores that lets friends shop together and unlock rewards. Greater rewards are unlocked as more shoppers join the group
HOW I HELPED
Initial chat revealed that usability testing is needed to ensure users follow the journey from placing order to inviting friends to creating an account with m8buy. UX copy has been simplified via multiple iterations to ensure the messages are clear and easy to understand. I conducted usability testing, synthesised findings that were neccesary to improve the widget. I also helped design m8buy shopper portal where users can sign up, view rewards & shopping groups, get paid etc.
DISCOVERY OF SHOPIFY WIDGET