My role
I was lead desginer of these projects at Pop This. I worked closely with Revlon's creative team and offshore supplier from sketches, 3D modelling, engineering to prototyping and mass production.
YOUTH FX LAUNCH FLOOR STAND
Shop! NZ Award - GOLD (Health & Beauty)
OBJECTIVES
Entice female shoppers to explore and purchase the new Youth FX range. The unit is an in-store retail merchandising unit designed to promote customer engagement and communicate the products' features. The design utilised the theme of "magic" to communicate the "Look Years Younger in Seconds" message. The floorstand display focuses on educating the four steps to complete the makeup regime that can create a youthful look.
OUTCOME
The launch significantly exceeded all objectives and KPIs.
PHOTOREADY SELFIE FLOOR STAND
Shop! NZ Award - SILVER (Health & Beauty)
OBJECTIVES
Entice female shoppers to explore and purchase new Get Selfie Ready collection from the Photoready range. The display unit is an in-store retail merchandising unit designed to promote customer engagement and communicate the products' features. The design utilised the theme of Hollywood lights to communicate the flawless finish that the product range offers. The floorstand display focuses on educating the three key steps needed to complete the makeup regime that can create a picture perfect look.
OUTCOME
The launch significantly exceeded all objectives and KPIs.

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