My expertise lies in leveraging the design thinking process to efficiently guide tech companies towards their key milestones. I thrive in a fast-paced environment and excel at prioritising tasks under high pressure. I aspire to help businesses solve real problems by understanding user pain points and crafting meaningful, pixel-perfect solutions. My approach is result-driven, striking a balance between user needs and business objectives. 

Before venturing into UX/UI, I was working as an industrial designer, making shelving and display solutions for retail stores. This background allows me to seamlessly apply principles from both the physical and digital realms of design. Whether it is ensuring ergonomics or optimising for an intuitive interface, it is user-centricity that makes my design meaningful.

Skills

Research

  • Qual & quant: interview, survey, focus group, market research, analytics

  • Validation techniques: usability testing, heuristic evaluation, A/B testing

  • Strategy: user personas, journey mapping, feature prioritisation, value proposition canvas

  • Stakeholder workshops

Occasionally, I make Tiktok vids to share my knowledge 😀

@tramliztrandesign What methods do you usually conduct as part of your process? #ux #uxdesign #uxresearch

Design

  • Information architect & user flow

  • Prototyping: sketching, wireframing, lo-fi and hi-fi

  • Build and maintain design systems

  • HTML, CSS, Javascript, React